Four books you might be interested in

In cooperation with GetAbstract we present four books from the field of marketing and communication. This time: “Change”, “Unlearning Hierarchy”, “Personality makes a career” and “The featherweight principle”.

change

How companies achieve outstanding results in volatile times.

  • Authors: John P. Kotter, Vanessa Akhtar, and Gaurav Gupta
  • Publisher: Wiley-VCH, 2022
  • Pages: 256
  • ISBN: 9783527510986

The world is changing faster than ever and organizations need to adapt. However, change projects have an extraordinarily high failure rate. John P. Kotter, Vanessa Akhtar and Gaurav Gupta explain why that is so conclusively and clearly. For her, there is no question that companies rely far too much on management and far too little on leadership. With clear arguments and numerous examples, they support their thesis and at the same time show ways in which the change to an adaptable organization can succeed.

unlearn hierarchy

Expedition into self-organization.

  • Author: Lennart Keil and Daniel Vonier
  • Publisher: Vahlen Verlag, 2021
  • Pages: 252
  • ISBN: 9783800666423

New Work is a buzz word. But the much-vaunted new work is often just a show event. There are heated discussions on panels – and the same old hierarchy games are played out in everyday business as they were 50 years ago. This book touches the wound. It doesn’t come around the corner with new tools. On the contrary: it comes with pain and agony. According to the authors, a company has to go through it if it really wants to allow self-organization. Unlearning hierarchies is a pretty tough process. Fortunately, reading this book is not.

Personality makes a career

This is how you set the course for your own professional path.

  • Author: Stephanie Schorp
  • Publisher: Campus Verlag, 2022
  • Pages: 222
  • ISBN: 9783593515427

In this book, Stephanie Schorp shares experiences from her career as a headhunter. She gives valuable tips to executives and anyone who wants to advance in their career. Schorp focuses on personality traits and skills such as self-reflection, willingness to communicate and tolerance for frustration. Whether you’re preparing for the big league or trying to take the next step down at the lower levels, this book provides essential advice for any career development.

The light as a feather principle

The secret of a relaxed career.

  • Author: Jens Weidner and Laura Kellermann
  • Publisher: Campus Verlag, 2021
  • Pages: 240
  • ISBN: 9783593514727

Psychologists call the persistent self-doubt impostor syndrome. Despite objectively good performance, those affected cannot shake the feeling of being incompetent. A surprising number of managers are familiar with this phenomenon. Overcoming self-doubt is the theme of this book. The first part deals with theoretical and conceptual basics. The second part contains a whole range of exercise modules that can be implemented immediately in self-coaching. This book is a good choice for anyone who wants to gain more psychological security and self-confidence.

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